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Abigail Burns ‘17

Social Media Copywriter, McCormick & Company Brands

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As Social Media Copywriter at McCormick & Company, Burns writes the social copy for 11 of their brands including Frank’s RedHot, Lawry’s, French’s, for Facebook, Instagram, and Twitter. She works with the Social Media Managers to provide copy for monthly social planners and real-time copy based on new copywriting trends across social media platforms. She also writes the McCormick brand emails, website copy, ad copy, and long-form articles.