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Kristen Lauletti ’15

Copywriter, North America at L’OCCITANE Group

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Lauletti is the copywriter for L’Occitane North America where her role as the brand voice is to create engaging 360˚ content across all touchpoints (e.g. in-store signage, product packaging, mailers, emails, landing pages, and ads). From the tagline on a window poster to an email subject line, she ensures their storytelling is seamless, consistent, and authentic to our brand DNA in order to build an unforgettable customer experience.

 

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